Published in 1979, the book Japan as Number One gave the country a major confidence boost on the international stage following its post-war reconstruction. It argued that Japan’s success was a deliberate result of unique Japanese institutional capabilities, policies, and planning. It asserted that these advantages meant the nation was in a position to continue developing over the next ten years, with no need to change such arrangements.
These projections proved correct. Japan was indeed number one from an economic and industrial perspective until the bubble burst at the start of the 1990s. However, the nation then entered and remained in a long tunnel characterized as the “three lost decades”. Changing values in the wake of the high-growth era led to discrepancies with Japan’s advantages postulated in the book—homogeneity, collectivism, and a centrally organized society.
Dentsu Institute and Doshisha University conducted a nation-wide survey in Japan in September 2019 as a part of the seventh wave of the World Values Survey; these new results demonstrate tangible differences between values in the Japan as Number One era and today. Society now tends to be more inward looking and focused on personal comfort compared to the results from 40 years ago. In particular, society has come to prioritize leisure and safety and dislike the authority of the state, fewer people belong to groups and organizations outside the workplace, and many lack a sense of duty to look after parents. Today, the kind of top-down societal implementation which drove Japan’s successes in the past is unlikely to work very well.
These projections proved correct. Japan was indeed number one from an economic and industrial perspective until the bubble burst at the start of the 1990s. However, the nation then entered and remained in a long tunnel characterized as the “three lost decades”. Changing values in the wake of the high-growth era led to discrepancies with Japan’s advantages postulated in the book—homogeneity, collectivism, and a centrally organized society.
Dentsu Institute and Doshisha University conducted a nation-wide survey in Japan in September 2019 as a part of the seventh wave of the World Values Survey; these new results demonstrate tangible differences between values in the Japan as Number One era and today. Society now tends to be more inward looking and focused on personal comfort compared to the results from 40 years ago. In particular, society has come to prioritize leisure and safety and dislike the authority of the state, fewer people belong to groups and organizations outside the workplace, and many lack a sense of duty to look after parents. Today, the kind of top-down societal implementation which drove Japan’s successes in the past is unlikely to work very well.