They also encourage more engagement between individuals and the community and spur action of benefit to the social good. Intended to help enhance personal wellbeing as well as create value for local communities, they are examples of the real-world application of actfulness* services—those designed to enhance the value of and create multifarious opportunities for activity.
As a means of helping to address such regional issues, MRI has developed a proprietary digital regional currency platform, Region Ring®. The service has been rolled out with private-sector players whose business operations and customers are based regionally—companies like railroads, electricity and gas utilities, financial institutions, and real-estate developers—as well as with local governments. Initiatives have included regional currencies and gift coupons such as Kintetsu Harukas Coin† and Kinshachi Money‡ as well as SDG reward-point programs such as the ACT5 Member Points§ scheme.
*This is a Mitsubishi Research Institute original concept that refers to connecting people, through services such as transit, to create opportunities for and improve the value of activities that are in line with personal values and the community
†Kintetsu Group Holdings ran a local-currency pilot study in FY2017 and FY2018
‡Digital purchase vouchers the city of Nagoya plans to issue starting in FY2022
§Starting in FY2021, implemented by the Daimaruyu SDGs ACT5 implementation committee in Tokyo’s Otemachi, Marunouchi, and Yurakucho districts (known collectively in Japanese as the Daimaruyu area).